Booking a high-profile client is an exciting and rewarding experience, but one that may come with more parameters surrounding publicity. Of course, a high-profile event can certainly be a boon for your portfolio, but it often means working alongside the client’s own publicist from the early stages of the planning process through to the published feature. This usually involves a lot of back and forth,...Read More
The Knot is one of the most well-known and respected wedding publications in the industry. Even before the rise of wedding blogs, The Knot published one of the few wedding magazines easily found in grocery aisles and bookstores across the nation. Many engaged couples in the past two decades have looked to The Knot for ideas and advice throughout the wedding planning process. Today, The...Read More
Allyship has always been an important role to uphold in the lives of non-POC, but in light of recent events concerning the Black Lives Matter movement, it’s crucial that we take the time to reflect on what it means to be an ally in the wedding industry. While this is a very nuanced, sensitive, and sometimes uncomfortable subject, it can also be incredibly empowering to...Read More
If you’ve been in the wedding industry for a while, you surely remember the early days of real wedding submissions. Every publication had different requirements and, if a submission didn’t get picked up, it meant you had to start nearly from scratch. Then, Two Bright Lights entered the scene and pushed the industry in the direction of commonplace guidelines and streamlined submissions. More recently, Aisle Society’s...Read More
Real wedding submissions are an excellent way to showcase your work, reach your target audience, and support your fellow creative partners. However, the process to submit weddings isn’t always as straightforward as it seems. Every blog has its own set of parameters to follow, as well as specific styles or details that an editor is seeking at any given moment. Once you determine the best...Read More
In recent years, we’ve seen how wedding industry podcasts have really become the new frontier when it comes to sharing expertise and continuing education, especially on a conversational level that tried-and-true print and online media can’t necessarily achieve. That being said, the idea of pursuing podcasts to connect with your target audience is extremely appealing. To get more of an inside look, I had the...Read More
Style Me Pretty is one of the most popular wedding blogs among industry professionals and with good reason — it has a history of amazing content and consistently ranks as one of the most visited websites in the wedding industry. With those credentials, it should come as no surprise that SMP is one of the most competitive wedding blogs out there with hundreds of submissions coming...Read More
Two Bright Lights is an invaluable tool for real wedding submissions. It simplifies the process by providing event professionals with an easy-to-use platform for photographers and creative partners to share their work with media outlets. When done well, it’s a great partner for seamlessly sharing your work with blogs and publications across the globe. In recent years, TBL has grown exponentially and I’ve noticed that...Read More
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I’ve been a member of the OFD Collective for about 6 months. The learning you can do on your own time is amazing, the webinars are super informative and the press leads are priceless. I’ve been quoted and published 7 times already and look forward to expanding my PR reach!