As PR and journalism continue to evolve, artificial intelligence is playing an increasingly visible — and sometimes misunderstood — role in the way stories are pitched, shaped, and shared. In our latest OFD Collective reporter Q+A, we sat down with Wendy Rose Gould, a lifestyle reporter who regularly contributes to outlets like The Knot, Real Simple, Martha Stewart, and Insider, to talk candidly about what’s...
Read MoreWe love seeing OFD Collective members making waves in the media—and this time, they’re bringing serious color inspiration to the table. OFD Collective founder Meghan Ely recently authored a seasonal trends piece for 100 Layer Cake, titled 9 Wedding Color Combos for Summer 2025. The article highlights fresh, bold palettes that couples can embrace for the upcoming season, with insights pulled from leading planners, designers,...
Read MoreAt OFD Consulting, we’re committed to empowering wedding professionals through publicity and education—and one of the most effective ways to do that is by going straight to the source. In our latest exclusive Q+A for Collective members, I sat down with Mary Clarke, Executive Editor and Editor-in-Chief of Bridal Guide, one of the last standing national bridal print magazines, to talk about all things editorial:...
Read MoreWhen it comes to wedding submissions, few people have seen more behind the scenes than Sarah Schreiber—former editor at both Brides and Martha Stewart Weddings. I recently had the pleasure of sitting down with Sarah to chat all things submissions, storytelling, and how wedding pros can build long-term relationships with editors. While Sarah’s insights are rooted in years of experience at two of the industry’s...
Read MoreBooking a high-profile client is an exciting and rewarding experience, but one that may come with more parameters surrounding publicity. Of course, a high-profile event can certainly be a boon for your portfolio, but it often means working alongside the client’s own publicist from the early stages of the planning process through to the published feature. This usually involves a lot of back and forth,...
Read MoreThe Knot is one of the most well-known and respected wedding publications in the industry. Even before the rise of wedding blogs, The Knot published one of the few wedding magazines easily found in grocery aisles and bookstores across the nation. Many engaged couples in the past two decades have looked to The Knot for ideas and advice throughout the wedding planning process. Today, The...
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Allyship has always been an important role to uphold in the lives of non-POC, but in light of recent events concerning the Black Lives Matter movement, it’s crucial that we take the time to reflect on what it means to be an ally in the wedding industry. While this is a very nuanced, sensitive, and sometimes uncomfortable subject, it can also be incredibly empowering to...
Read MoreIf you’ve been in the wedding industry for a while, you surely remember the early days of real wedding submissions. Every publication had different requirements and, if a submission didn’t get picked up, it meant you had to start nearly from scratch. Then, Two Bright Lights entered the scene and pushed the industry in the direction of commonplace guidelines and streamlined submissions. More recently, Aisle Society’s...
Read MoreReal wedding submissions are an excellent way to showcase your work, reach your target audience, and support your fellow creative partners. However, the process to submit weddings isn’t always as straightforward as it seems. Every blog has its own set of parameters to follow, as well as specific styles or details that an editor is seeking at any given moment. Once you determine the best...
Read MoreIn recent years, we’ve seen how wedding industry podcasts have really become the new frontier when it comes to sharing expertise and continuing education, especially on a conversational level that tried-and-true print and online media can’t necessarily achieve. That being said, the idea of pursuing podcasts to connect with your target audience is extremely appealing. To get more of an inside look, I had the...
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